A Voice That Leads the Arena
I bring stories to life from inside stadiums and across screens—delivering trusted commentary, professional coverage, and media presence that connects with audiences instantly.
With more than 11 years in the sports media field, I’ve built a reputation for accuracy, clarity, and on-air confidence that elevates every event I participate in.
Dr. Sawsan Saad
I am Dr. Sawsan Saad, a Sports Broadcaster, Stadium Announcer, Media Trainer, and Keynote Speaker with more than 11 years of experience in the sports media field.
Over the years, I have built my career across the UAE and the GCC, working with major TV networks and covering some of the biggest sports events in the region and the world.
Today, I am known as the first Arab official FIFA and UAE Stadiums Commentator — a role that shaped my identity in the sports industry and allowed me to bring my voice to thousands of fans inside stadiums and across television screens.
My work combines live commentary, on-ground reporting, TV presenting, and media coaching — creating a complete professional presence both on screen and on stage.
Get a full overview of my event & media coverage services.
Trusted by leading sports networks and media organizations.
Services
Event Hosting
Dynamic event hosting for impactful experiences
Sports Commentary
Professional sports commentary for major events
Media Coaching
Elite on-camera coaching for rising talent
by Leading
Media Networks
I’ve had the privilege of working with some of the region’s most reputable TV networks and sports media platforms—covering major events, conducting on-ground reporting, and delivering professional sports commentary across the UAE and beyond.
My collaborations include live broadcasting, event coverage, feature segments, and media appearances across multiple channels.
On-ground & on-air reporting across the UAE, KSA, and major international tournaments.
Broadcasting, commentary, stadium announcing, and media presenting.
Worked with Dubai Sports, Dubai TV, Abu Dhabi TV, MBC, Physique TV, and more.
Including FIFA Club World Cup, AFC Asian Cup, UAE Tour & Formula E.
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